Referrals are the best way to attract new clients ... Study after study reveals that 7 out of 10 people rely on a referral when choosing a business or service. Yet the vast majority of people do not ask for referrals on a consistent basis, nor do they have a system to generate referrals.
But getting referrals can be a frustrating task. Getting people to refer your business can be difficult and simply most people just don’t ask for referrals and if they do, they don’t do it properly. Statistics show that you are 82% more effective on or after the 3rd contact with a new prospect, yet less than 10% of salespeople “contact” their prospects at least 3 times.
The #1 Reason that prospects will do business with you is trust. People want to know you, like you, and trust you, before they will do business with you.
The # 1 Reason that clients leave the people they do business with is lack of personal contact and genuine care and interest in their clients. People will go elsewhere if they feel their business is not valued. Various studies have shown that two-thirds (or more) of clients who switch salespeople or businesses, do so because of perceived apathy and indifference from the people they did their previous business dealings with.
KeepNTouch excels in these areas to help you build exceptional client relationships and build a high level of trust. We design a marketing plan just for your business. Everything we send out is personalized from you. Our greeting cards are Hallmark cards. We hand address and personalize each greeting card from you. Each email or newsletter is personalized. We ask for referrals, send thank you and birthday cards, keep your clients updated. We build the trust and maintain contact with your clients as if you did it yourself.
When people believe that you care about them, they are more likely to follow your lead, whether you are educating them, selling them something or offering them a service.
Customer relationships are the foundation for every successful company. Gaining and maintaining the loyalty of your customers makes for a strong bottom line, yet most of our, yet most of our efforts are directed to gaining new customers. Maintaining loyal relationships with our customer base always seems to get pushed to the back of our already overcrowded schedules.
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