EXISTING CLIENTS
When it comes to marketing your business, you spend a lot of time, effort, and money trying to attract new clients. Reaching out to new prospects, talking with them, developing a relationship, and finally, convincing them to invest in your services is a challenging but essential part of marketing.
But there’s also a less complicated, less costly, and less demanding way to generate business that way too many people completely overlook: You need to make a point of marketing your present and past clients.
Past clients present a tremendous opportunity to generate more business, and if you aren’t marketing to them, you are leaving a lot of money on the table.
Your past clients know you, they trust you, and they’re sold on the value of your services. (That is, they should be if you did a great job for them.) Even if you think your business is set up so clients will only need your services once, there’s still plenty of reasons to market to past clients.
You can offer past add-on or additional services, and most importantly, ask for referrals.
The goal of marketing to past clients is to keep your business fresh in their minds -- always. Everyone has the intention of sending a Christmas card or a calendar, but that just isn’t going to cut it even if you find the time to do it. Most people focus on getting new business not maintaining their past business.
Bottom line: Never forget about your past clients or they will certainly forget about you.
What about current clients? What’s the value in marketing to clients who have just bought your services? Just because you have a client today doesn’t mean your competition stops marketing to them. It’s imperative to seal the deal by marketing to all of your current clients... that is, if you’d like to keep them long-term. Just remember they have bought your services, had a great rapport with you and by keeping in touch with them, they will come back to you.
We have developed a marketing program that has been tried and tested. We send out cards, newsletters and emails on your behalf so to keep you on top of their mind. We never over do it and its not always about business. A simple thank you card or a birthday card, or a newsletter given at the appropriate time, makes all the difference.
Think of how much your client is worth and think of all the benefits and the business you are building.
Offer a special gift or incentive to repeat clients, or for current clients who give you a referral. We can do it all for you…
By building long-term relationships with current and past clients, your business will benefit from both repeat business and a steady stream of new business, too. Plus your marketing costs will be significantly less than your competition
At Keep In Touch, we take over. Leave your past client marketing to us. We send out the birthday cards, newsletters, emails and its all from you. At Keep in Touch, we pride ourselves on keeping you on top of your customers mind. The next time they think of your industry, they will think of you. Our passion is your success and that’s what keeps us motivated. We get excited when you have repeat and referral business. We believe that you should focus on new business, while we maintain your past and present clients.